Last updated: June 23, 2025

    We care about your privacy as much as we care about cute merch and glittery stickers. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

    1. Who We Are

    We are an independent art store offering merch made by hand (with love!).

    2. What We Collect (and Why)

    When you purchase something from CHROMALUV, we collect the information needed to complete your order, including:

    • Name
    • Billing and shipping address
    • Email address
    • Order details
    • IP address and browser information
    • Payment info (processed safely and securely via third-party gateways)

    We use this data to:

    • Fulfill and ship your order
    • Communicate with you about your purchase
    • Prevent fraud and abuse
    • Provide customer support
    • Improve the shop experience

    We never store your full credit card info — that’s handled securely by payment processors like Stripe or PayPal.

    3. Cookies

    To keep your shopping cart working properly, our site uses cookies — small files stored on your browser. These cookies help the site remember your cart, log-in sessions, and preferences.

    You can disable cookies in your browser settings if you prefer, but it may affect your experience.

    4. Embedded Content & External Services

    Our site may include:

    • Product videos or images from platforms like YouTube or Instagram
    • Review widgets or social media buttons

    These services may collect data through cookies or tracking pixels when you interact with them. Their privacy policies will apply separately.

    5. Who We Share Your Data With

    We only share data with the services required to run our store and fulfill your orders. These may include:

    • Payment gateways (Stripe, PayPal)
    • Shipping providers (like USPS, UPS, etc.)
    • Email marketing platforms (if you opt into our newsletter)
    • Analytics services (such as Google Analytics, used to improve our site)

    We never sell or rent your information. Ever!

    6. How Long We Retain Your Data

    We keep order and customer data for tax, legal, and store operation purposes.

    • Order records: kept for typically 5 years
    • Customer accounts: remain active until you request deletion
    • Contact form submissions or support emails: retained for customer service reference

    7. Your Data Rights

    Depending on your location (especially if you’re in the EU or California), you may have the right to:

    • Access or receive a copy of your personal data
    • Request corrections or updates
    • Ask for your data to be deleted
    • Opt out of marketing emails

    To request changes, contact us.

    You can also unsubscribe from our marketing emails at any time using the link in the email footer.

    8. How We Protect Your Data

    Our site is secured with HTTPS encryption, and we take regular steps to update and protect the store through:

    • Secure hosting
    • Strong passwords
    • Limited admin access
    • Up-to-date plugins and security patches

    9. Children’s Privacy

    Our shop is designed for art lovers of all ages, but our website isn’t intended for children under 13. We don’t knowingly collect personal information from anyone under that age. If we ever find out that a child under 13 has provided personal data, we delete it as soon as possible — no stickers attached.

    If you’re a parent or guardian and think your child may have shared personal info with us, please contact us and we’ll take care of it right away.

    10. Fair Information Practices

    Fair Information Practices

    We follow the core principles of Fair Information Practices — the standard framework for handling personal data responsibly. Here’s how we apply them:

    Transparency & Notice

    We clearly explain what information we collect, why we collect it, and how it’s used. We don’t hide anything in fine print.

    Choice & Control

    You have full control over your personal data. You can opt out of marketing emails, request access to the information we have about you, or ask us to delete it. Just contact us!

    Access & Security

    Only authorized team members or trusted service providers have access to your information. We protect your data using secure tools, website encryption (HTTPS), and secure payment gateways.

    Data Accuracy

    We do our best to keep your information accurate and up to date. If something is incorrect, let us know and we’ll fix it.

    Breach Notification

    If we ever experience a data breach that affects your personal information, we will notify you promptly and explain what information was involved, and steps we’re taking to address it.

    11. Changes to This Policy

    We may update this policy occasionally. If we make major changes, we’ll post a notice on the site. You can always check the “Last Updated” date at the top to see the latest version.

    Contact Us

    Click here to get in touch!